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friends Jessica and Timothy decided to date each other for 40 days and document the Frustrated with the New York City dating scene and tired of “​Tim thinks I fall within the ‘good girl’ role and that I should channel my.

Never miss another great design moment or conversation by subscribing to Print today. Goodman is a designer, illustrator and art director based in New York City. He worked in-house at Apple Inc. Due to the buzz around the project, we wanted to know more about 40 Days and how the pair turned it into a successful business adventure.

In teaser videos for the 40 Days of Dating , Jessica Walsh and Timothy Goodman sat facing each other and remained expressionless as odd scenarios took place. What prompted you and Walsh to start 40 Days of Dating ? Having the boundaries of a project allowed us to take on that challenge. It really was a once—in—a—lifetime opportunity. Did you see this as an entrepreneurial feat or just a clever idea for public consumption? As creative people, we love the process of making something provocative that could potentially inspire and touch people.

We wanted to approach the project with as much sincerity as possible. As designers, how did you prepare for the final outcome? Is that important in terms of making it? Jessica and I just put everything out there.