So is Plenty of Fish any good, or are you better off trying your luck on OkCupid? This POF Review has everything you need to know about this popular free dating site, starting with…. Creating a POF profile and using all the basic features like search filters and messaging is completely free.

and OKCupid – is prepping a notable upgrade to one of its older brands: Plenty of Fish. The dating service, often dubbed ‘POF’ by its users.

The company, based in Vancouver , British Columbia generates revenue through advertising and premium memberships. In , Plenty of Fish became a full-time money making business for Markus. Many of these appearances are undisclosed paid product placements which have been met with highly negative reviews. In , Plenty of Fish launched mobile apps for iPhone and Android. A few years later, it was made available for both the iPad and Windows phone.

On January 21, , it was discovered that the Plenty of Fish website had been hacked which exposed the personal and password information on nearly 30 million user accounts.